I’ve been trying to think of something to say about Dan Rather’s final broadcast from the anchor’s chair of The CBS Evening News, but I can’t find the right approach. The problem is that I’m really not sure anyone cares about Rather’s departure, aside from political right-wingers who see him as the embodiment of their hated “liberal media” and so are thrilled to see him go. While professional observers view Rather’s choice to step down — as well as Tom Brokaw’s recent retirement — as “the end of an era,” the public seems to be yawning with indifference.
It wasn’t like this when Rather’s predecessor, Walter Cronkite, stepped down. I think it’s fair to say (based, of course, on my readings into media history and not personal memory) that Cronkite’s departure produced a near-universal sense of warmth and fond regret to see him go. I can remember my parents tuning in to Cronkite’s final show with an air almost of apprehension, like they were about to lose a member of their family. No one I know feels that way today about Rather or Brokaw. But then, to use an oft-repeated phrase, it was a different world in Cronkite’s day.