{"id":841,"date":"2007-02-07T16:53:36","date_gmt":"2007-02-07T16:53:36","guid":{"rendered":"http:\/\/www.jasonbennion.com\/?p=841"},"modified":"2007-02-07T16:53:36","modified_gmt":"2007-02-07T16:53:36","slug":"3d_videoenhanced_movie_posters","status":"publish","type":"post","link":"https:\/\/www.jasonbennion.com\/index.php\/2007\/02\/07\/3d_videoenhanced_movie_posters\/","title":{"rendered":"3-D Video-Enhanced Movie Posters"},"content":{"rendered":"

Further evidence that we’re now living in the future: a Canadian company called XYZ RGB<\/a> (even the company’s name is futuristic!) has created<\/a> what it calls the “next-generation movie poster”:<\/p>\n

Using cutting-edge technologies, XYZ RGB can turn an eight-second video into a full-colour hologram and place it in a plastic film that can be posted in malls, pasted to billboards or even wrapped around a can of soup.<\/p>\n

 <\/p>\n

The energy needed to make it work? Only a source of light.<\/p><\/blockquote>\n

The effect is described as similar to those newspapers in the Harry Potter movies that show a looped film clip over and over.
\nTo be honest, I find that I’m rather ambivalent about this development. I’m totally wowed by the concept and the technology, and given that I used to collect movie posters, I think this may be a great way to revive what has deteriorated into a sadly unimaginative art form. However, if this technology becomes commonplace and ends up on everything from giant billboards to soup cans, I fear that the novelty will fade very quickly and we’ll be left with just so much additional noise in an already-deafening environment. I’ve become very<\/i> conscious in recent years of how many commercial messages we receive during the day and frankly I resent them. It would be nice to find a way to turn down the volume, and I’m not sure this is it. I imagine that “video posters” will be pretty damn distracting once we start seeing them out in the wild; I can’t wait for the first 30-car pile-up because someone was checking out that amazing new sign looming over the freeway.<\/p>\n

Of course, these posters may never rise beyond the level of novelty. The production process currently takes too long for any kind of large-scale implementation — a couple of hours are required to produce a single poster — and the company may never manage to improve on that. But I suspect they will. And the year 2015 may look a lot more like Back to the Future II<\/i> than we ever expected…<\/p>\n

You can see a video of the Terminator 2<\/i> demo poster here<\/a> (the 3-D effect is great, but the video doesn’t demonstrate the embedded film clip very well); I originally found this story here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Further evidence that we’re now living in the future: a Canadian company called XYZ RGB (even the company’s name is futuristic!) has created what it calls the “next-generation movie poster”: Using cutting-edge technologies, XYZ RGB can turn an eight-second video into a full-colour hologram and place it in a plastic film that can be posted […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-841","post","type-post","status-publish","format-standard","hentry","category-esoterica"],"_links":{"self":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/comments?post=841"}],"version-history":[{"count":0,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/841\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/media?parent=841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/categories?post=841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/tags?post=841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}