{"id":572,"date":"2006-05-30T16:53:06","date_gmt":"2006-05-30T16:53:06","guid":{"rendered":"http:\/\/www.jasonbennion.com\/?p=572"},"modified":"2006-05-30T16:53:06","modified_gmt":"2006-05-30T16:53:06","slug":"what_are_my_copywriters_smokin","status":"publish","type":"post","link":"https:\/\/www.jasonbennion.com\/index.php\/2006\/05\/30\/what_are_my_copywriters_smokin\/","title":{"rendered":"What Are My Copywriters Smoking?"},"content":{"rendered":"

Here’s a good one culled from the day’s proofreading work: in a document discussing the “personal journal” feature of a wireless handheld, a copywriter for my agency spelled “journal” as “jernal.” Incidentally, the copywriters are all supposed to be college-educated, and they’re probably making more money than I am. Oy.<\/p>\n

It doesn’t exactly qualify as “Egregious Corporate Speak” but it’s pretty egregious on its own terms…<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a good one culled from the day’s proofreading work: in a document discussing the “personal journal” feature of a wireless handheld, a copywriter for my agency spelled “journal” as “jernal.” Incidentally, the copywriters are all supposed to be college-educated, and they’re probably making more money than I am. Oy. It doesn’t exactly qualify as […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-572","post","type-post","status-publish","format-standard","hentry","category-egregious-corporate-speak"],"_links":{"self":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":0,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/572\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/categories?post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/tags?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}