{"id":552,"date":"2006-05-10T14:11:28","date_gmt":"2006-05-10T14:11:28","guid":{"rendered":"http:\/\/www.jasonbennion.com\/?p=552"},"modified":"2006-05-10T14:11:28","modified_gmt":"2006-05-10T14:11:28","slug":"nouns_used_as_verbs","status":"publish","type":"post","link":"https:\/\/www.jasonbennion.com\/index.php\/2006\/05\/10\/nouns_used_as_verbs\/","title":{"rendered":"Nouns Used as Verbs"},"content":{"rendered":"<p>So, as long as I&#8217;m <a href=\"http:\/\/www.jasonbennion.com\/2006\/05\/perfect_except_for_the_proofre.html\">complaining<\/a> about copy errors that makes me want to reach for a cocktail, it&#8217;s probably a good time for another in our on-going series that I like to call Egregious Examples of IT Industry Corporate-Speak. This one illustrates my biggest personal pet peeve as a copy writer, proofreader, and editor, namely the repurposing of nouns into verbs. (Is &#8220;repurposing&#8221; yet another example? Hmm&#8230; could be&#8230; might have to look that up.)<\/p>\n<p><!--more--><br \/>\nThe most familiar example of this phenomenon is the word &#8220;leverage,&#8221; as in, &#8220;you can leverage your assets.&#8221; In my mind, leverage is the force that you get with a stick and a fulcrum, not something you do with your network hardware. Unfortuantely, however, the term seems to have gained widespread acceptance as a verb, at least in the documents I routinely see. Hopefully, this will not follow suit:<\/p>\n<blockquote><p>\nArchitect your security business process&#8230;\n<\/p><\/blockquote>\n<p>&#8220;Architect your process?&#8221; Does the writer mean &#8220;design your process?&#8221; Then why not say that? Sheesh. Ed McMahon&#8217;s pet <a href=\"http:\/\/www.mcmahonvodka.com\/\">vodka<\/a> is sounding better all the time&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, as long as I&#8217;m complaining about copy errors that makes me want to reach for a cocktail, it&#8217;s probably a good time for another in our on-going series that I like to call Egregious Examples of IT Industry Corporate-Speak. This one illustrates my biggest personal pet peeve as a copy writer, proofreader, and editor, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-552","post","type-post","status-publish","format-standard","hentry","category-egregious-corporate-speak"],"_links":{"self":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/comments?post=552"}],"version-history":[{"count":0,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/552\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/media?parent=552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/categories?post=552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/tags?post=552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}