{"id":2046,"date":"2010-10-27T18:12:14","date_gmt":"2010-10-27T18:12:14","guid":{"rendered":"http:\/\/www.jasonbennion.com\/?p=2046"},"modified":"2010-10-27T18:12:14","modified_gmt":"2010-10-27T18:12:14","slug":"you_just_gotta_deal_with_the_h","status":"publish","type":"post","link":"https:\/\/www.jasonbennion.com\/index.php\/2010\/10\/27\/you_just_gotta_deal_with_the_h\/","title":{"rendered":"You Just Gotta Deal with the Heat, Man"},"content":{"rendered":"

I’m not a sports guy, so I’m only dimly aware of who LeBron James even is. And I think Nike’s advertising has become increasingly pretentious and unappealing over the last decade or so. Which means this TV spot is nearly insufferable to me, clocking in at a patience-straining minute-and-a-half in length, nearly all of it consisting of James asking variations of the rhetorical headscratcher, “What should I do?” (I know he recently ditched his old team for a new one in what I gather was a very uncool fashion that made a lot of people very unhappy, so the ad actually comes across — in my eyes, at least — as a childish “screw you” to his former fans, which doesn’t seem like an effective way to sell overpriced sneakers. But as I said, I’m not a sports guy, I really don’t understand LeBron’s situation, and I’m not the target demo for this ad, so what the hell do I know?)<\/p>\n

However, there are ten seconds in this drawn-out pile of hokum that are actually really cool, from about 0:56 to 1:06. Take a look:<\/p>\n

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It always brings a smile to my face to see one of my old fictional friends, and I thought this little cameo was exceptionally well done, recapturing exactly the right tone and world-weary nobility in only a few quick brush strokes. Of course, music helps immeasurably. For the record, that is the authentic, original series music playing in the background. Just in case y’all aren’t enough of a fan to know…<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m not a sports guy, so I’m only dimly aware of who LeBron James even is. And I think Nike’s advertising has become increasingly pretentious and unappealing over the last decade or so. Which means this TV spot is nearly insufferable to me, clocking in at a patience-straining minute-and-a-half in length, nearly all of it […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2046","post","type-post","status-publish","format-standard","hentry","category-the-glass-teat"],"_links":{"self":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/2046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/comments?post=2046"}],"version-history":[{"count":0,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/2046\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/media?parent=2046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/categories?post=2046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/tags?post=2046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}