{"id":1978,"date":"2010-06-19T00:57:57","date_gmt":"2010-06-19T00:57:57","guid":{"rendered":"http:\/\/www.jasonbennion.com\/?p=1978"},"modified":"2010-06-19T00:57:57","modified_gmt":"2010-06-19T00:57:57","slug":"friday_evening_videos_after_mi","status":"publish","type":"post","link":"https:\/\/www.jasonbennion.com\/index.php\/2010\/06\/19\/friday_evening_videos_after_mi\/","title":{"rendered":"Friday Evening Videos: “After Midnight — the Michelob Version”"},"content":{"rendered":"

I’ve really dropped the ball with these video entries, and for that I apologize. But just lately I seem to be dropping all kinds of balls, so why should this feature be any different?<\/p>\n

Anyhow, what I’m posting this week isn’t a video exactly; it’s a TV spot for Michelob beer that aired in the late ’80s, but it looks<\/i> like a music video, and it features the guitar god Eric Clapton and a (then) updated version of his classic “After Midnight.” Michelob had a number of similar ads around this same time featuring popular music and an MTV visual style. I have the impression (but no actual knowledge) that it was a successful campaign for them. Certainly, I<\/i> liked these ads, all of them that as I can recall seeing, anyway, but this was my favorite… it sounded and looked cool<\/i>, and I just knew that the atmospheric mood of the clip was a prediction of what weekend nights were going to be like when I came of age. Yet another adolescent fantasy that didn’t quite work out, considering I’m currently sitting at home by myself on a Friday night\/Saturday morning writing about a 20-year-old beer ad instead of out listening to blues music in a smokey dive somewhere. Sigh… anyway, here’s the ad. Enjoy:
\n<\/object><\/p>\n

For the record, I know there was also a one-minute version<\/a> of this ad, but it’s the 30-second spot that I remember seeing the most. There were also Michelob ads featuring Genesis<\/a>, Phil Collins<\/a>, and Steve Winwood (I wasn’t able to find a link to that one).<\/p>\n

And now, considering that it’s well<\/i> after midnight, I think I’m going to call it a week…<\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve really dropped the ball with these video entries, and for that I apologize. But just lately I seem to be dropping all kinds of balls, so why should this feature be any different? Anyhow, what I’m posting this week isn’t a video exactly; it’s a TV spot for Michelob beer that aired in the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1978","post","type-post","status-publish","format-standard","hentry","category-friday-evening-videos"],"_links":{"self":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/1978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/comments?post=1978"}],"version-history":[{"count":0,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/1978\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/media?parent=1978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/categories?post=1978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/tags?post=1978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}