{"id":1770,"date":"2009-08-04T14:19:38","date_gmt":"2009-08-04T14:19:38","guid":{"rendered":"http:\/\/www.jasonbennion.com\/?p=1770"},"modified":"2009-08-04T14:19:38","modified_gmt":"2009-08-04T14:19:38","slug":"the_conservatism_of_cola","status":"publish","type":"post","link":"https:\/\/www.jasonbennion.com\/index.php\/2009\/08\/04\/the_conservatism_of_cola\/","title":{"rendered":"The Conservatism of Cola"},"content":{"rendered":"

Even though I’m frequently chagrined by reminders that I was born and bred and still live in the most right-wing state in the union<\/a>, I’ve realized in recent years that I do, in fact, have some<\/i> conservative tendencies. Definitely not in political or cultural terms, but at least in the sense of not liking change for the sake of change, and of valuing things and aesthetics that many folks would happily scrap in the name of “progress.” In that spirit, here’s a flavor of conservatism that I can actually bring myself to support:<\/p>\n


\n\"Pepsi<\/p>\n

Full disclosure: I’m a lifelong Coke drinker. But regardless of brand loyalties, I really think there’s something to be said for sticking with a timeless logo instead of constantly tinkering in search of some incremental improvement. For what it’s worth coming from someone who doesn’t even drink the product, I prefer the Pepsi logo I grew up with, identified on this chart as the 1973 version. Clean and simple, cheerful, eye-catching but not too aggressive, instantly identifiable… in short, everything the Coke logo got right in 1885.<\/p>\n

For those interested in attribution, I found this chart on The Daily Dish<\/a>; Sullivan in turn ganked it from The Consumerist<\/a>. But as near as I can tell, it originated in this insider-y but very accessible essay<\/a> called “What Makes a Good Logo?” If you’re remotely interested in these all the symbols that surround us in our daily lives, I recommend it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Even though I’m frequently chagrined by reminders that I was born and bred and still live in the most right-wing state in the union, I’ve realized in recent years that I do, in fact, have some conservative tendencies. Definitely not in political or cultural terms, but at least in the sense of not liking change […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1770","post","type-post","status-publish","format-standard","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/1770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/comments?post=1770"}],"version-history":[{"count":0,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/1770\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/media?parent=1770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/categories?post=1770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/tags?post=1770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}