{"id":129,"date":"2004-11-01T14:49:24","date_gmt":"2004-11-01T14:49:24","guid":{"rendered":"http:\/\/www.jasonbennion.com\/?p=129"},"modified":"2004-11-01T14:49:24","modified_gmt":"2004-11-01T14:49:24","slug":"more_advertising_art_for_reven","status":"publish","type":"post","link":"https:\/\/www.jasonbennion.com\/index.php\/2004\/11\/01\/more_advertising_art_for_reven\/","title":{"rendered":"More Advertising Art for Revenge of the Sith"},"content":{"rendered":"

While surfing the ‘net a week ago, I ran across<\/a> the Star Wars Episode III<\/i> advertising banner that you’ll soon begin seeing in movie theaters. I’ve now found the design for the film’s teaser poster. It’s a little on the bizarre side, somewhat reminiscent of the truly weird Original Trilogy posters from Eastern Europe, but I like it:<\/p>\n

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\nThis design is simultaneously unlike most of the poster art currently clogging the megaplex lobbies and evocative of some of the early, unused poster art done for the original Star Wars<\/i> way back in ’77. Of course, you’d have to be a ravening fanboy like me to know that, but take my word for it. This reminds of things I’ve seen before. What this new design mostly is, however, is ominous<\/i>… which is as it should be. Whatever flaws the prequels may have as movies, they’ve had some strong promotional materials associated with them, beginning with the brilliant “Don’t Look Back” poster for Phantom Menace<\/i> (that’s the one that had the cute little boy throwing a Vader-shaped shadow).<\/p>\n

The anticipation builds…<\/p>\n

[Ed. note: As an afterthought, let me offer anyone who may be interested some explanations of different movie advertising materials.<\/p>\n

A banner<\/i> is a very large poster made of a tough vinyl material. These are typically hung from the ceiling in a theater’s lobby, or very high up on the walls, depending on the design of the actual building. (In case you haven’t noticed, most multiplexes these days have extremely high ceilings in their lobbies, sometimes rising two or even three stories tall.)<\/p>\n

Posters<\/i>, on the other hand, are exactly what you think they are, paper advertising that are displayed closer to eye-level, usually in locked glass cases. There have been many different sizes and shapes of movie posters over the years, but about the only kind you ever see anymore (at least in the United States) is the one-sheet<\/i>, which measures 27 inches wide by 40 inches high. Most movies get only a single one-sheet design, but large-profile films that are expected to produce a lot of anticipation may have one or more teasers<\/i>, which come out months in advance of the film itself and are designed purely to start people talking.<\/p>\n

Teasers rarely have complete cast and crew credits and some don’t even have a title, just a striking graphic to ensure that people start wondering what that mysterious poster is for. They are followed, in the last few weeks before the film’s release, by a so-called “regular release” design that features the title, cast and crew credits, and usually — but not always — different artwork.<\/p>\n

The two previously released Star Wars <\/i> prequels have each been preceded by a single, photography-based teaser design, which was followed later by a “regular” design that consisted of a painted character collage. I imagine Ep 3<\/i> will follow the same pattern.<\/p>\n

In case you’re wondering how I know all this stuff, I used to work at a movie theater, and I used to collect one-sheets. (The two often go hand-in-hand, as several of my old Cinemark buddies can attest.) Although I mostly lost the bug years ago, I still occasionally pick one up if I like the art.]<\/p>\n","protected":false},"excerpt":{"rendered":"

While surfing the ‘net a week ago, I ran across the Star Wars Episode III advertising banner that you’ll soon begin seeing in movie theaters. I’ve now found the design for the film’s teaser poster. It’s a little on the bizarre side, somewhat reminiscent of the truly weird Original Trilogy posters from Eastern Europe, but […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","hentry","category-star-wars"],"_links":{"self":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":0,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}