{"id":1273,"date":"2008-01-29T14:24:24","date_gmt":"2008-01-29T14:24:24","guid":{"rendered":"http:\/\/www.jasonbennion.com\/?p=1273"},"modified":"2008-01-29T14:24:24","modified_gmt":"2008-01-29T14:24:24","slug":"todays_dose_of_copywriting_brilliance","status":"publish","type":"post","link":"https:\/\/www.jasonbennion.com\/index.php\/2008\/01\/29\/todays_dose_of_copywriting_brilliance\/","title":{"rendered":"Today&#8217;s Dose of Copywriting Brilliance"},"content":{"rendered":"<p>&#8220;&#8230;the convergence of business and technology has fundamentally changed the way businesses and government are doing business.&#8221;<\/p>\n<p>You know what that sentence needs? The word &#8220;business.&#8221; Really, I think it&#8217;s a vital concept that&#8217;s noticeably missing. Surely the writer could shoe-horn that in somewhere?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;&#8230;the convergence of business and technology has fundamentally changed the way businesses and government are doing business.&#8221; You know what that sentence needs? The word &#8220;business.&#8221; Really, I think it&#8217;s a vital concept that&#8217;s noticeably missing. Surely the writer could shoe-horn that in somewhere?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1273","post","type-post","status-publish","format-standard","hentry","category-the-bloody-red-pen"],"_links":{"self":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/1273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/comments?post=1273"}],"version-history":[{"count":0,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/posts\/1273\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/media?parent=1273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/categories?post=1273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasonbennion.com\/index.php\/wp-json\/wp\/v2\/tags?post=1273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}