Oh my hell… in the previous entry, I mentioned remembering a TV ad for a Salt Lake radio station that used the opening drums from Zeppelin’s “Rock and Roll,” right? So guess what I just just ran across on YouTube? The stuff you can find out there on the interwebz never fails to amaze me…
Incidentally, if you’re interested, I also found this brief history of the station as I was wandering cyberspace trying to confirm my fading memory, written by a dude named Paul Wilson in 2005:
CITADEL – KBEE-FM
In 1947, Salt Lake City had only two commercial FM stations…at 100.3 (Bonneville’s KSL-FM) and 98.7 (what is now KBEE-FM). In the early 1970s, KCPX-FM (at 98.7) was known as “Stereo X” and was the home of a wide-ranging free-form album rock format…but under the direction of KCPX Program Director Gary Waldron, by the end of the 70’s the station had evolved into “Real Rock 99 FM”. The playlist was short (only a couple hundred songs) and it quickly became the market’s top-rated station, combining the laid-back presentation of album rock with tight top 40 rotations a decade before Pirate Radio spawned the term “Rock 40”. As the 80’s began, the station hired a full staff of announcers and “99FM” continued to dominate the market. I was fortunate enough to hold the 7-midnight shift for nearly four years, until the musical pendulum swung back toward pop music and the station evolved again. By 1984 there was a new crew of jocks, the format was CHR and “Hitradio 99” again dominated the market. Screen Gems/Columbia Pictures had owned the KCPX stations (AM, FM and TV) for a number of years but sold the TV station in the mid 70s. In the mid 80s they sold the radio stations to John Price, a Salt Lake based contractor best known for building massive shopping malls. Under Price, the station evolved into “Power 99” and finally to AC as KVRY (Variety 98.7). The historic KCPX letters were parked on a small AM station in Centerville for about twenty years (more on that later). Price eventually sold the stations to Citadel; the format remained AC but the call letters were changed to KBEE (B98.7), which is how the station is known today.
Incidentally, it’s been 15 years since that was written, but KBEE B98.7 is still around, now owned by Cumulus Media and playing an adult contemporary format, i.e., mainstream soft rock. I rarely listen to it.