The Latest Bit of Biz-Speak: Enterprise with a Capital “E”

Here’s the latest thing that’s making me crazy in my professional capacities: business writing that capitalizes the word “enterprise,” as in “a very large company,” thusly: “We make products for Enterprises that require products.” And you want to cap that… why?

I don’t know about you guys, but anytime I see the word “Enterprise” with a capital E, this is what I think of: