You Just Gotta Deal with the Heat, Man
I'm not a sports guy, so I'm only dimly aware of who LeBron James even is. And I think Nike's advertising has become increasingly pretentious and unappealing over the last decade or so. Which means this TV spot is nearly insufferable to me, clocking in at a patience-straining minute-and-a-half in length, nearly all of it consisting of James asking variations of the rhetorical headscratcher, "What should I do?" (I know he recently ditched his old team for a new one in what I gather was a very uncool fashion that made a lot of people very unhappy, so the ad actually comes across -- in my eyes, at least -- as a childish "screw you" to his former fans, which doesn't seem like an effective way to sell overpriced sneakers. But as I said, I'm not a sports guy, I really don't understand LeBron's situation, and I'm not the target demo for this ad, so what the hell do I know?)
However, there are ten seconds in this drawn-out pile of hokum that are actually really cool, from about 0:56 to 1:06. Take a look:
It always brings a smile to my face to see one of my old fictional friends, and I thought this little cameo was exceptionally well done, recapturing exactly the right tone and world-weary nobility in only a few quick brush strokes. Of course, music helps immeasurably. For the record, that is the authentic, original series music playing in the background. Just in case y'all aren't enough of a fan to know...