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What Are My Copywriters Smoking?

Here's a good one culled from the day's proofreading work: in a document discussing the "personal journal" feature of a wireless handheld, a copywriter for my agency spelled "journal" as "jernal." Incidentally, the copywriters are all supposed to be college-educated, and they're probably making more money than I am. Oy.

It doesn't exactly qualify as "Egregious Corporate Speak" but it's pretty egregious on its own terms...

Posted by on May 30, 2006 4:53 PM |

Comments

Is this a typo or a consistent spelling?

Posted by: Cranky Robert | May 30, 2006 11:34 PM

Fortunately, just a typo, but it was an outstanding one...

Posted by: jason | May 31, 2006 9:27 AM

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